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Dean Guitars Tour:Smart DIY Summit and Factory Tour, Tampa FL
Thursday, February 19, 2009 from 2:00 PM to 5:00 PM (EST)
Dean Guitars DIY Summit and
Factory Tour with Martin Atkins, Josh Maloney, and Curse Mackey
In conjunction with Martin Atkins and Tour:Smart, Dean Guitars will be hosting an exclusive DIY summit and factory tour. Dean will be opening its doors to 50 lucky attendees looking to learn more about the music business and how to survive what looks to be the worst economic downturn in half a century. Dean has chosen Martin Atkins to present his unique strategies for survival in the music industry.
Most recognized for work as owner of Invisible Records, author of Tour:Smart, his involvement in the Chinese independent music scene as well as his work with bands such as Public Image Limited, Pigface, The Damage Manual, Killing Joke, Ministry, and Nine Inch Nails, Martin has been a catalyst in numerous global music scenes - from the UK Punk scene of the late 70s and early 80s to the beginnings of Chicago's industrial music revolution to the emerging Beijing music explosion.
In addition to Martin's presentation, Josh Maloney - director of Dean's Custom Shop and Artist Relations - has been kind enough to offer his insight into the rarely discussed business of building relationships with instrument makers into sponsorships.
Artist, entrepreneur, curator, and DJ Curse Mackey will also speak about bridging the gap between art and business - and why it is so important to maintain multiple revenue streams in an increasingly unstable economy.
After the seminar, attendees will have a rare opportunity to see the inner workings of Dean's guitar manufacturing facilities in a tour conducted by Josh.
Space is limited to 50 attendees, and slots will be assigned on a first-come-first-serve basis.
Agenda will cover:
- Josh Maloney: Securing and maintaining artist/sponsor relationships
- Curse Mackey: Marketing and Special Projects Manager for Dean Guitars - Bridging the gap between art and business - building and maintaining multiple revenue streams
- Martin Atkins: State of industry
- Strategies for success
- Why you must book yourself
- Bonus: Exclusive tour of Dean Guitar Factory by Josh Maloney
Here's a preview of just one of Martin's unique marketing strategies.
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